![]() ![]() Graphic artists have experimented with abstract geometric patterns, uncomon color combinations, text manipulations and striking abstract visuals that were used to clearly convey their purpose in a very remarkable way. How can we not learn from these great masters? Uniformity and geometryĮven a quick study of classic Swiss style works reveals a strong attention of graphic designers to uniform design elements and strong geometric shapes. One can make the point that they were thinking, in a broader sense, about usability long before the web even existed. In this sense, these artists are leveraging much more than just top-down communication, they’re creating user-friendly interfaces.Īs a result of that, Swiss Style artists tend to put their artistic efforts in that the content they are conveying delivers its intended message in a clear, unobtrusive fashion. The majority of pieces from this movement are in the form of posters, stamps, institutional typographical identity, street signs, etc. This style of graphic design was born in the institutional context. International Typographic Style Flickr gallery.Swiss Graphic Design History Flickr gallery.Book: Swiss Graphic Design: The Origins and Growth of an International Style.Here are some great resources if you want to dive deep into the Swiss Style Graphic Design. “Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.” As a consequence of this principle, most of the Swiss Style craft is devoted to the minimal elements of style such as typography and content layout rather than on textures and illustrations. The principle “form follows function” became a battle-cry of Modernist architects after the 1930s. Keen attention to detail, precision, craft skills, system of education and technical training, a high standard of printing as well as a clear refined and inventive lettering and typoraphy laid out a foundation for a new movement that has been exported worldwide in 1960s to become an international style.Įmerging from the modernist and constructivist ideals, the Swiss Style can be defined as an authentic pursue for simplicity – the beauty in the underlines of a purpose, not beauty as a purpose in itself. This progressive, radical movement in graphic design is not concerned with the graphic design in Switzerland, but rather with the new style that had been proposed, attacked and defended in the 1920s in Switzerland. Learning From The Past: Design Legacies & Arts.Despite that, people still refer to it as the Swiss Style or the Swiss Legacy. ![]() This style in art, architecture and culture became an ‘international’ style after 1950’s and it was produced by artists all around the globe. It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920’s. Despite that, people still refer to it as the Swiss Style or the Swiss Legacy.Īlso known as International Style, the Swiss Style does not simply describe a style of graphic design made in Switzerland. ![]() ![]() Also known as International Style, the Swiss Style does not simply describe a style of graphic design made in Switzerland. ![]()
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